“Let’s execute along this strategy, but know that we’ll probably get some of this wrong, so be open to changing it.“ĩ. “To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.”Ĩ. “However beautiful the strategy, you should occasionally look at the results.”ħ. “Focusing solely on what you can potentially do better than any other organization is the only path to greatness.”Ħ. I argue that it is precisely at such times that you need a strategy.”ĥ. “With the level of uncertainty we see today, more people are asking, how can you develop a strategy in a world that keeps changing so fast? They are afraid that a set of rigid principles will hinder their ability to react quickly. “The essence of strategy is choosing what not to do.”Ĥ. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.”ģ. Strategy means making clear cut choices about how to compete. When you strip away all the noise, that’s what it comes down to. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.”Ģ. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. “Objectives can be compared to a compass bearing by which a ship navigates.
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